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Virtuous Circle Program Virtuous Circle Program

Virtuous Circle Program


Nothing New. Nothing Wasted.

Sustainability is at the core of everything we do at Nothing New. Although we’re dreamers at heart, we also want to be realistic. One day, hopefully after years of good use, you will stop wearing your Nothing New sneakers, but that doesn’t mean your sneakers need to end up in a landfill or in the ocean.

That’s where our Virtuous Circle Program comes in. Ship us your used Nothing New sneakers and we’ll give you $20 towards a new pair, and make sure your sneakers go to good use.

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It's Time to Make a Change

A growing problem we can’t side step
any longer.

300 Million Pairs

The number of shoes thrown away in the US each year, according to the U.S. Department of Interior.

4.56 Times

The number of times you can circle the earth if you were to stack 300 million pairs of shoes from heel to toe!

30-40 Years

The time it takes, on average, for your shoes to decompose when you throw them away in a landfill.

85 Percent

The percent of textiles that the EPA estimates are not recycled each year. We can do better than that.

How does it work?

Taking a step in the right direction is as easy as 1-2-3.

1. Return

Ship your old Nothing New sneakers back to us or drop them off at a participating location. It doesn’t matter how beat up they are as long as you ship back a full pair!

2. Restart

Your sneakers will be sorted at our warehouse — depending on their condition, they’ll be donated to charity or disassembled to put as much of the materials as possible back into the supply chain.

3. Reward

As soon as your sneakers are received and inspected at our warehouse you’ll instantly receive a $20 store credit!

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