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Who said eco-friendly
needs to look
eco-friendly?

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Nothing New. Nothing Ordinary.

People
Dreamers, designers, and a team looking to make the world a cleaner place.

Purpose
By 2050 there will be more plastic in the ocean than fish, unless we do something.

Passion
The intersection of product design and sustainably developed materials.

It's Time to Step Up

Plastic waste is a growing issue...

170 million tons

The amount of plastic that already fills the world’s oceans.

450 years

The average amount of time it takes for a plastic bottle to decompose in a landfill.

170 million

Tons of plastic fill our oceans.

91 percent

Of plastic currently is not recycled.

91 percent

The percentage of plastic that isn't being recycled. This ends up in our landfills, streets, and oceans.

...that we are helping to address with every pair of sneakers we make.

5.6 plastic bottles

Are repurposed into canvas for every pair we produce.

160 gallons

Of water are saved per pair compared to 100% cotton canvas.

5.6 bottles

Repurposed into canvas per pair.

160 gallons

Of water saved producing each pair.

”Proving once and for all that eco-friendly can also be attractive.”

“Every material used in a Nothing New shoe is thoughtfully selected and designed with sustainability in mind.”

”Made of 100% post-consumer recycled materials and sustainable materials? Sign us up.”

“These Might Be the Most Sustainable (and Stylish) Sneakers on the Planet.”